London’s Surveyors & Valuers deliver tailored survey and valuation services to clients globally. London Surveyors’ passion for the city and its growth generated excitement among our team to begin working with the brand.
Brief: Strong, sophisticated website
London’s Surveyors & Valuers approached us with a brief that we absolutely loved. To develop a new website with a strong, sophisticated look that clearly defines their market-leading services. It should convey their unique key drivers, and attract and engage existing and potential clients.
Challenges: Streamlined and user-friendly experience
We set about designing a carefully balanced site that clearly communicates who the brand is and who they work with to ensure visitors understand the brand’s purpose. We streamlined the website to ensure it is user-friendly; guiding visitors seamlessly through the site to discover and consume relevant content. We developed a bespoke ‘Postcode Survey Checker’, featuring a postcode map interface that allows visitors to know immediately whether or not London’s Surveyors & Valuers can service their area. To ensure the brand stands out in the corporate marketplace, we implemented authentic imagery, motion graphics and infographics throughout the website. This introduces personality and movement to London’s Surveyors & Valuers to ensure the audience knows they are communicating with a brand that cares. To ensure the new website enjoyed maximum exposure to potential clients, we provided Search Engine Optimisation (SEO) audit services to ensure key SEO fundamentals were integrated throughout the site along with a live chat tool.
Solution: Increased enquiries and interest
London’s Surveyors & Valuers had their first enquiry within an hour of the new website launching. This is something the previous website could not achieve; proving how the improved design and user experience was successful in attracting and engaging new clients.