Ignition

Innovation in the supply chain

Ignition by AFS is a single-source supply chain management solution. Ignition is an integrated platform that is scalable and modularised to provide the correct solution for each of their partners, large or small.

Brief: Increase cross-selling opportunities

Ignition wanted us to design a website in the same style as another business function within their group as part of a company rebrand. Ignition’s main goal was to increase cross-selling opportunities with other brands in their group.

Challenges: Maintain growth and revenue

The website was designed to maintain Ignition’s growth and revenue by communicating the solutions as a service. The content showed the value of the brand’s service and their ability to solve business-critical operations that cause major problems for clients. We integrated the website with Hubspot CRM for streamlined sales and marketing activities ensuring the team could manage their clients efficiently. We designed a bespoke events and resources section on the website full of articles and the latest news. This can be updated internally and completely customised when adding new pages. Post-launch, we focused on developing the UX design of the site and the conversion rate to ensure we achieved the cross-selling opportunities.

Solution: Increase lead generation

The final result is a comprehensive website showcasing Ignition’s solutions in a digestible way. The content provides value for the customer by informing them of the benefits and problem-solving services they will receive by working with Ignition. The UX design ensures visitors are generated into leads following the clear navigation and call to actions.

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