Pushing boundaries in business travel
Blue Cube Travel provide efficient and cost-effective global travel for businesses. It was clear from the outset that Blue Cube’s core focus is providing exceptional customer service and unrivalled travel.
Brief: Stand out in a faceless industry
Blue Cube Travel proposed a common challenge that we have experienced time and time again. How do we stand out in a corporate, faceless marketplace? It was time for the brand to be bold, brave and stand up for what they believe in.
Challenges: Authentic user experience
We fully immersed ourselves in the Blue Cube Travel operations to understand their culture, clients and key drivers. We haven’t just sat in meeting rooms talking about website design and development. We’ve attended client meetings, met suppliers, collected awards, travelled and delivered an apprenticeship programme. This ongoing connection enabled us to develop a bespoke concept that excelled the brand’s needs. Our communication allowed us to refine messaging that conveys the passion that makes Blue Cube so special. Authentic photography of the team, clients, suppliers and partners was implemented across the site to illustrate the energetic brand personality. We developed a website experience that fulfilled the user’s journey. Enabling customers to easily contact Blue Cube and find information that aids their business travel arrangements boundlessly. Through market research we established that Blue Cube’s competitors didn’t have dynamic motion on their websites; this was a gap in the market we could fill. We developed a series of bespoke motion graphics and animation that adds movement and personality across the website, complementing the authentic imagery along the way.
Solution: Passionate people and dedicated business
The end result is a first in their industry; a brand presence that is completely authentic and transparent. No stock imagery; just the passionate team of people behind Blue Cube Travel that are dedicated to making business travel as seamless as possible.