You may have created engaging content with eye-catching images, but if you post them out on your social media channels at the wrong time and the images at the wrong size, all that work will be wasted. It is important to know when your audience is online, how they engage and the content they want to engage with. This can differ with each social media platform and industry. If you are unsure of which social media channels you should be posting on, take a look at our blog on ‘Which social media platform is right for your business in 2019?‘. Bookmark our social media cheat sheet so that you can come to it when you are creating your social media calendar.
Best time to post on Facebook
People regularly log in to Facebook on desktop and mobile to keep up-to-date with their friends and family. Recent algorithm changes have made it harder for pages to reach their followers, making it even more important that you post at the right time. According to various research, the best time to post on Facebook on average across industries is between 9am and 4pm. 9am is a popular time with it being the beginning of the day when people are first logging onto their computers as well. Whilst 12pm is popular as it is the beginning of a lot of people’s lunch breaks. Weekdays are the most popular times to post with engagement down over the weekend. It’s also important to check out your Facebook Analytics as this tells you exactly what times and days your followers are online.
Facebook Image Size Guide
- Profile Picture and Business Page Profile Picture: 180 x 180 (Displays 170 x 170 on Desktop)
- Cover Photo: 820 x 312
- Shared Post Image: 1,200 x 360
- Shared Link: 1,200 x 628
- Highlighted Image: 1,200 x 717 (Recommended)
- Event Image: 1920 x 1080 (Recommended)
Best time to post on Twitter
Like Facebook, Twitter is used on desktop and mobile to keep up-to-date with the news. However, with over 350,000 tweets sent per minute, you need to ensure you’re posting at the right time. The best times to tweet are between 8am and 10am and 6pm and 8pm. It’s no coincidence that the best days for B2B companies to tweet are during the week, whilst B2C companies get the most engagement over the weekend.
Twitter Image Size Guide
- Profile Picture: 400 x 400
- Header Picture: 1,500 x 500
- Shared Tweet Image: 440 x 220
Best time to post on Instagram
Instagram has over 500 million users on the app each day so the audience is there to engage with. As with Facebook, Instagram changed their algorithm recently so that the posts users engage with the most, appear at the top of their feed. On average across industries, the best time to post on Instagram is at 1pm and 5pm – during the lunch break and at the end of the working day. If you are struggling to post a lot of content, it is important that you always post on at least Wednesday, as this is the most engaging day. As Instagram is the home of visual content, it is important that the images and videos you post are eye-catching, but most of all, fit.
Instagram Image Size Guide
- Profile Picture: 110 x 100
- Photo size: 1080 x 1080
- Instagram Stories: 1080 x 1920
Best time to post on LinkedIn
Given LinkedIn’s target audience are business professionals and job seekers, it’s no surprise that engagement is up during the week. With users using LinkedIn less frequently as the other social media platforms mentioned, it is important that you post at the right time in order to catch their attention. The best times to post on LinkedIn are between 10am-12pm with the most engagement found on Wednesdays.
LinkedIn Image Size Guide
- Personal Profile Picture: 400 x 400
- Personal Cover Picture: 1584 x 396
- Company Page Profile Picture: 300 x 300
- Company Page Cover Picture: 1536 x 768
- Shared Image or Link Picture: 1104 x 736