Are you looking at doing some digital marketing? Are you unsure about which channel would help you the most in achieving your business goals? Then read on for our guide to see which digital marketing is best for you.
First of all, let’s have a brief break down of all the different digital marketing channels available.
PPC (Pay Per Click), otherwise known as Paid Search, is Google’s main source of income. They dominate the online world of paid advertising, at the moment. It is primarily the ads that appear at the top of a Google search. It works by setting up ads that will appear when people conduct a search that contains specific keywords. Marketers are charged when users click on the ad which takes them to their website. The aim of this is to target customers actively searching for services. You show them ads which will entice them to take the action you desire, such as filling in a form or making a phone call.
SEO (Search Engine Optimisation) involves using various methods to try and get a website as high in the Google search results as possible. These methods include optimising pages for customers and for Googles robots, gaining links to a website from other websites, and constantly creating new content to ensure all customer queries are answered.
Social media marketing is important for keeping up a business profile online. The four main social media websites are Facebook, Twitter, Instagram, and LinkedIn. The idea is to try and increase user engagement with the brand to ultimately increase traffic to the website. It’s a good idea to have a mix of content posted by social media profiles, not just sales pitches. There is also paid social, which can boost posts so people who don’t follow you can see your posts. You can select the exact demographics you want your posts to show to.
You will have a database of email addresses of existing customers and people who have filled in forms on your website. You can send specific offers to these people in an email, such as loyalty coupons or refer a friend.
So Which Digital Marketing is Best?
PPC is good for winning new customers who are looking for the service you provide, putting ads in front of them when they are searching for these services. SEO is good for supplying the right content to answer queries to show potential customers you are the right business for them. Social media is good for raising general awareness of your business. Email marketing is good for retaining existing customers in a competitive market. So, the answer to this question depends on what your business needs are. If you would like to discuss more about which digital marketing is best, you can speak to one of our experts.