In an ever increasingly competitive industry, recruitment marketing has become more important. Recruiters no longer have to wait for responses to print publications due to candidates being able to respond to adverts online within minutes of the recruiter posting. It is now critical for recruiters to stay up-to-date with recruitment marketing trends to attract the best candidates.
Create Candidate/Client personas
Before you can begin marketing to your target candidates and clients, you need to know who they are. A persona profile is a fictitious profile of a person that represents your agency’s ideal candidate/client. Some of the main characteristics you want to think about when creating a persona are:
The more characteristics you are able to add to your persona will help you to tailor your marketing decisions. When creating your personas, you can begin with your current clients and candidates. As these are the types of people you are looking to target, you want to find out as much about them as possible. As discussed earlier about the advantage of posting online, recruitment agencies can save money and time if they know what online channels their target candidates/clients use.
Social isn’t just for job posts
Obviously, it’s still important to post your jobs on your social media channels. Facebook announced some improvements to their jobs tool to help businesses find the best candidates. However, followers will soon turn off and stop following if this is just what you post. Adding value to your job posts will keep followers engaged. For example, try mixing posts up by adding compelling graphics and short videos. Potential clients are more likely to get in contact if they believe you have knowledge and experience of the industry you are recruiting for. Your social channels are a great way to share your knowledge by commenting on industry news and sharing relevant blogs. Your social channels are also a great way to show off your recruitment agency. By posting birthdays and company events, you are able to showcase the culture of your company and followers can feel a connection to the people of the business.
Creating great content
When you first hear content, you probably think of writing a blog. However, there are many more ways to produce content for your agency. Videos, podcasts and infographics are all examples of content. It is vital that in such a crowded and competitive industry, the content that you create provides value to the user. By creating content that offers great value, you can become one of the experts in the field and the content will stay with potential candidates and clients when they need to make a decision about what recruitment agency to use.
Want to learn more?
If you would like to learn more about how we can help with your recruitment marketing, please get in touch with one of our experts today.