Putting SEO into Practice

Putting SEO Theory into Practice

There are a number of articles online about what SEO is and why you should be optimising your site. However, with all this information you have, how do you put the SEO theory into practice? In the video below, we go through the steps you should take and some tools you can use.


SEO Research

In this section, we take a look at two tools that can be used to find information around keywords you want to target including the average number of searches each month and the competitive ranking. These are Google’s Keyword Planner, which can be found in Google Ads and SEMRush’s Keyword Magic Tool. Both of these tools allow you to export to spreadsheets to make it easier to analyse.

Answer The Public is a website that will help find long-tail keywords. We will take a look at this site and touch on it’s importance to undertake longtail research.

The final part of SEO Research is carrying out competitor research. We look at SEMRush’s Organic Research tool that allows you to search any website and see which keywords they are currently ranking for.

Free SEO Tools

There are a number of free SEO tools available, some of which you may or may not be familiar with.

The first tool is Google Analytics. Most of you will be aware of this free tool by Google. We will look at how you can find the key stats you need to track your SEO progress.

We then briefly look at Google Tag Manager and why you should use it to create tags, so that you can track conversions on Google Analytics. Measure School on YouTube has some great tutorials on how you can create tags and triggers and linking them with Google Analytics.

A more technical tool we also look at is Google Lighthouse. This tool runs an audit to test your page speed and will then tell you what needs to be done to improve the score. These suggestions are usually technical fixes and will need to be passed over to a web developer.

The next free SEO tool we look at is Google Search Console which is great at finding out how your website is performing on Google and look at the different tabs:

  • Performance
  • URL inspection
  • Coverage
  • Sitemaps

The final free SEO tool we look at in the video is Google My Business. This tool allows your business to appear on the right-hand side of the Search Engine Results Page. We take a look at what information you can include and the benefits of doing so.

On-Page SEO

In this section, we look at the content guidelines you should follow to have the best chance of ranking on the first page including the word count, meta tags, links and landing pages.

Long-Tail Strategy

We briefly touched on long-tail keywords during the SEO research section. In this part of the video, we look at why you should look at long-tail keywords, how you can identify opportunities and also why it is great for blogging and articles.

Content SEO

In this section, we take a look at Topic Clusters. We look at what they are and how by using them, they can support your internal linking and also show Google that you understand the topic and are a useful resource.

Yoast SEO

The final section of our ‘Putting SEO Theory into Practice’ video is about Yoast SEO. Yoast  SEO is a great plugin for WordPress sites and can help you create content that is optimised for keywords that you want to rank for. In the video, we take a look at what you can do with the plugin on your website.


If you would like more information about how SEO can benefit your business or if you would like to discuss your SEO strategy, the bolt team would love to hear from you.

Written by: Thomas Coughlan

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