If you are not currently using social media for your business, you are missing out on a potential 3.48 billion active users. While you may be getting a lot of traffic from Google, when done well, social media can give you extra. However, you need to ensure you stay on top of it, otherwise, you could be doing more damage than good. Followers turning up to your social media pages and seeing missing information or no posts for a long time will wonder if your business is still going are likely to not return.
Set up your business pages
First things first, if you do not have any business pages created on social media, you will need to create them. If you do have some but haven’t used them, you need to ensure they are up-to-date with the latest information about your business. As we mentioned in our previous blog, ‘Which social media platform is right for you in 2019‘, not all social media platforms may be suitable for your business, so it’s important to carry out research first. As everyone knows, first impressions count and potential customers won’t stay on your page for long if your page is missing vital information. The information that needs adding to ensure potential customers stay on your page are:
- Company name
- Profile image
- Cover image
- What your company does
- Contact details
- Link to your website
You also need to ensure your profile and cover images fit each social media platform. You can find an up-to-date image size guide here.
Content is king
With so much content on social media, you need to ensure your content stands out. Users want to see relevant, engaging content that they can relate to. Just posting sales copy will turn people off who will be less likely to then click on any links to your website; even if the content on your site is relevant and useful. The opposite can also have the same outcome. You could be posting great content on social media which is gaining a lot of engagement. However, if the content on your website is poor which you are linking to, you can expect a high bounce rate and a low number of returning users.
Send customers to your site
So you have created your business pages and are posting great content on your website and engaging content on your social media pages. You now need to create a strategy for each platform to drive traffic to your website. With so much content on social media, don’t be afraid to post often as it’s likely that your followers will not see all your updates. Posting several times a week and even multiple times a day can increase the chances your followers will see your content and links to your website. You should also try and mix up the content that you post. Posting text with static images can start to get boring. Posting videos, gifs and polls are a lot more engaging for your followers and make you stand out.
Also, don’t be afraid to repost your own content, especially if it proved popular when it was last posted. As we have mentioned already, it’s highly unlikely your followers will see every post. If possible, try and update the content to also give a reason to the followers who did click on the link before to click through again. As well as reposting your own content, share other people’s content that you believe will be relevant to your followers. Not only will they be notified that you have shared their content, introducing them to your business, but if you are posting great content, they are likely to share your content too.
When creating content on your website, you need to ensure that it looks enticing when shared on social media. Does the image fit? Are the title and description encouraging users to click-through? It’s important that you ensure that when the content is shared on social media, it looks like it’s supposed to. Having engagement on the posts is a sign of quality to your followers. When you post your content, ask your employees and friends to engage.