Google ads

AdWords becomes Google Ads

 

What’s happening?

The latest news in the digital marketing world is that Google is rebranding its paid advertising platform. After almost 18 years with the same name, Google has announced that it will change Google AdWords to Google Ads.

Google claimed that its motives for doing this were “simplifying our products for advertisers and publishers”.

There has also been a slight aesthetic change to the logo, with more rounded edges to it and the introduction of yellow to it.

As well as this change, DoubleClick and Google Analytics 360 have now become Google Marketing Platform. On top of that DoubleClick Ad Exchange and DoubleClick for Publishers will become Google Ad Manager. This grouping together is to reduce confusion amidst the number of ad products and brands.

What does changing AdWords to Google Ads mean for me?

In all honesty, this is not going to be a big deal and will not affect functionality for advertisers using this platform, however, it is good to keep on top of any changes Google make, even if they are small or just aesthetic.

The rebranding will officially happen in July, Google has emphasised there won’t be any need for migration or training.

If you need help with your new Google Ads account, speak to one of our experts.

Written by: Thomas Coughlan
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